A maximum of two Applied Learning subjects, excluding Applied Learning Chinese (ApL(C)), can be used in the application. "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" Level in Applied Learning subjects will be considered as equivalent to Level 2, Level 3 and Level 4 in HKDSE subjects respectively.
Applied Learning Chinese (ApL(C)) will be accepted as an alternative Chinese Language qualification for admission consideration for Non-Chinese Speaking (NCS) DSE candidates.
This programme will be offered on a two-year full-time basis, and based on a credit unit system.Programme Structure Details
We provide internship opportunities to equip students with the real-world working experience for future career development, it also enhances their skills for effective communication with different people and train their sense of responsibility.
This is a taught programme and is delivered mainly by face-to-face instruction. Students are introduced to essential knowledge of the modules in the lectures. They are then given follow-up practice sessions where they will be able to develop their competence and skills. Some modules will be supplemented by on-line materials whenever appropriate.
Teaching activities will be conducted in Chinese (Cantonese or Putonghua) and in English as deemed appropriate. Learning materials will be in Chinese and English as deemed appropriate
Students' performance is monitored and assessed on a continuous basis through a variety of assessment methods, such as projects, classroom participation, assignments, mid-term and final examinations.
To qualify for the award of the Higher Diploma in Public Relations and Advertising, a student must:
CUSCS Learning Centres
CEF Course Code﹕40H122059
CEF Course Name﹕Higher Diploma in Public Relations and Advertising
Tel: 2209 7799
Local Applicants : $71,190 / per year
Non-local Applicants : $81,190 / per year
One of the features of Higher Diploma Programme in Public Relations and Advertising is to enable students to acquire essential knowledge and to put theories into practice through Project by immersing themselves in a real life situation at workplace. Students will work for various non-profit making organizations and come up with a series of promotion activities for them.
Students play an important role not only in activity preparation and planning, but also in organization on the day of event, such as promoting the event, decorating the venue, making pull-up banners, contacting media and working as emcees. This enables students to bring all their talent into action and to gain actual work experience. Students will be able to identify themselves through different positions in the task, which in turn helps them choose their route to further study or work in the future.
We provide different sharing sessions for students, and invite practitioners in the industry to introduce the latest development, trend, and employment prospect of the industry, so that students can recognize the market needs, which in turn helps them choose their route to further study or work in the future.