CUSCS Higher Diploma Programmes - Multimedia and Creative Advertising

Admission Requirements

Applicants should fulfill any one of the following requirements:

Level 2 in five subjects^* in Hong Kong Diploma of Secondary Education (HKDSE) Examination including Chinese Language^# and English Language, or equivalent; or
Pass in one A Level or two AS Level subjects, plus five passes in HKCEE including Level 2/ Grade E or above in Chinese Language and English Language, or equivalent; or
Satisfactory completion of the Diploma Yi Jin or Diploma of Applied Education Programme; or
Aged 21 or above

If one of the five subjects is 'Citizenship and Social Development', the admission requirement will be "Attained" for 'Citizenship and Social Development' and Level 2 in four other HKDSE subjects including Chinese Language and English Language.

A maximum of two Applied Learning subjects, excluding Applied Learning Chinese (ApL(C)), can be used in the application. "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" Level in Applied Learning subjects will be considered as equivalent to Level 2, Level 3 and Level 4 in HKDSE subjects respectively.

Applied Learning Chinese (ApL(C)) will be accepted as an alternative Chinese Language qualification for admission consideration for Non-Chinese Speaking (NCS) DSE candidates.

Note: Interview is required. Please bring along your personal portfolio, if any.

Programme Structure

This programme will be offered on a two-year full-time basis, and based on a credit unit system.

Programme Structure Details

Progression Path

Local Articulation

UGC-funded or self-funded Undergraduate Degree Programmes offered by local universities. In recent years, our graduates have been admitted to the following local bachelor degree programmes:
- Bachelor of Arts in Advertising Design, The Hong Kong Polytechnic University
- Bachelor of Arts in Interactive Design, The Hong Kong Polytechnic University
- Bachelor of Arts in Creative Media, City University of Hong Kong
- Bachelor of Arts and Science in New Media, City University of Hong Kong
- Bachelor of Arts in Visual Arts, Hong Kong Baptist University
- Bachelor of Communication – Film Major, Hong Kong Baptist University
- Bachelor of Communication – Public Relations and Advertising Major, Hong Kong Baptist University
- Bachelor of Arts in Animation and Digital Arts, Lingnan University
- Bachelor of Arts in Creative Media Industries, Lingnan University
- Bachelor of Social Sciences in Public Management and Smart Governance, Lingnan University
- Bachelor of Arts in Creative Advertising and Media Design, Hong Kong Metropolitan University
- Bachelor of Arts in Creative Writing and Film Arts, Hong Kong Metropolitan University
- Bachelor of Fine Arts in Animation and Visual Effects, Hong Kong Metropolitan University
- Bachelor of Fine Arts in Imaging Design and Digital Art, Hong Kong Metropolitan University
- Bachelor of Arts in Journalism and Mass Communication, Hong Kong Shue Yan University
- Bachelor of Arts in Media Design and Immersive Technology, Hong Kong Shue Yan University
- Bachelor of Business Administration in Digital Marketing, Hong Kong Shue Yan University
- Bachelor of Arts in Convergent Media and Communication Technology, The Hang Seng University of Hong Kong
- Bachelor of Business Administration in Marketing, The Hang Seng University of Hong Kong
- Bachelor of Journalism and Communication, The Hang Seng University of Hong Kong
- Bachelor of Arts in Applied and Media Arts, School of Professional Education and Executive Development, The Hong Kong Polytechnic University
- Bachelor of Arts in Creative Writing for Film, Television and New Media, College of International Education, Hong Kong Baptist University
- Bachelor of Arts in Cultural Studies and Creative Industries, College of International Education, Hong Kong Baptist University
- Bachelor of Arts in Communication and Crossmedia, Chu Hai College of Higher Education
- Bachelor of Arts in Advertising, Technological and Higher Education Institute of Hong Kong

Study Overseas

Arrangements have been established with a number of overseas institutions for graduates to articulate to their bachelor degree programmes in related disciplines:

Australia

Queensland University of Technology
- Bachelor of Business (Year 2 entry)
- Bachelor of Creative Industries (Year 2 entry)

Korea

Kyung Hee University
- Department of Digital Contents (Year 3 entry)
- Department of Theater & Film (Year 3 entry)
- Department of Visual Design (Year 3 entry)

Internship Programmes and Field Trips

Students who take Internship (Information Technology, Design and Multimedia) as elective will be arranged to be placed at design companies, game companies, multimedia agencies, non-government organizations and etc. for at least 80 hours of internship.

General Information

Mode of Delivery

This is a taught programme. Classes will be conducted in the form of lectures and seminars. A project is a requisite for each student. It integrates the knowledge acquired by students and applies to practical issues.

Medium of Instruction

Teaching activities will be conducted in English and Cantonese as deemed appropriate. Learning materials will be in English and Chinese as deemed appropriate.

Assessment Methods

Performance of students is monitored and assessed on a continuous basis using a variety of assessment tools, such as projects, classroom participation, assignments and final examination.

Class Location

CUSCS Learning Centres

CEF Course Code and Course Name

CEF Course Code﹕34H12204A
CEF Course Name﹕Higher Diploma in Multimedia and Creative Advertising

Qualification Framework

This course is recognised under the Qualification Framework (QF)

QF Level: 4
QR Registration No.: 10/000883/4
Registration Validity Period: 01/09/2010 To On-going

Enquiries

Tel: 2209 7799
Email: HD_TST@scs.cuhk.edu.hk

Tuition Fee

Local Applicants : $73,470 / per year

Non-local Applicants : $83,470 / per year

Multimedia and Creative Advertising

Programme Information